Oh dear oh dear, Air NZ management has clearly been dazzled by some IT geek into allowing them to ‘work their magic’ on their Grabaseat website.
I’ve posted previously on the Grabaseat website, (previously) it was a clear, simple, easy to use web interface.
I’m no great fan of Air NZ. It’s funded by you and I, the NZ taxpayers, as we are the major shareholders of it. This is another of Mr Cullen’s ‘gifts’ to taxpayers when he was playing up to the nationalist vote and prevented Singapore Airlines (a vastly superior airline) from buying a stake in Air NZ, and thus denying the flying public the benefit of Singapore Airlines vastly better service.
Back to Grabaseat…
Grabaseat was a clever, simple, website solely dedicated to moving vacant seats on Air NZ flights at very cheap prices – for example, $800 one way to Japan, or more recently $13 to Sydney (conveniently coinciding with Jet Star’s launch in NZ). It was simple, loaded quickly, easy to use, uncluttered and did one thing effectively.
It’s likely that it’s success (because of it’s simplicity) has inspired Air NZ or their genius IT consultants to eff around with it… wrong move people!
Less is More.
This site worked because it wasn’t cluttered with all the other BS Air NZ have now crammed into the space.
This is a great example of people not understanding that when something isn’t broken, fixing it just makes a huge mess.
Clearly someone thought the last effort wasn’t enough, now they have different sorts of ‘best deals’, come on guys, either a ‘deal’ is good or it isn’t, why complicate things with different menus? If I need to be subjected to your ‘everyday low fares’ I can figure that out for myself, I don’t need a flashing banner to tell be about it.
Busy, flashing adverts, full screen with different boxes and confusion, ‘special deals’ and then ‘even more special deals’ makes you wonder whether you are about to be ripped off… it looks like a porn site!
It sucks, it wasn’t necessary, and Air NZ have turned a clever, air simple website into a complete mess.
Well done guys, just further confirmation that as an airline you really suck at reading what your customers really want.