King of Shaves ‘AZOR’
I blogged previously about the lamentable lack of what I would argue are the best shaving products around in New Zealand.
Adding to that misery there is now another product we won’t be able to try here [update – until 2009 see comments], KOS have launched a razor (called AZOR). This is pretty ballsy of them and I see they are describing the marketing push as asymmetrical. Given the sheer amount of cash the likes of Gillette spend on marketing that’s a bit of an understatement!
The prices seem pretty competitive. In the UK a handle and 3 blades costs GBP4.49 or NZ$12, compare this to a Gillette Fusion handle and two blades $15.97. The replacement blades are $23.14 for 8 blades compared to Gillette’s eye watering $23.72 for only 4 blades… ouch!
There have been some good independent reviews of this razor and it would be good to try one, so if I can get my hands on one I’ll write a review.
We are struggling with a decent range of products here so I’m not holding my breath on actually seeing the blades here.
I reccomend trying what products are available (see previous post) they are so much better, remember if you change a product often the first few days are a bit raw as you face gets used to the change, but I swear you’ll be better off long term… and if you are already using these products start hassling your retailers to carry the range.
I have been told by the Australasian agent that the AZOR is due out early next year. It also looks like Mr King himself is possibly due to visit down under so maybe that will coincide with the launch.
You can buy the products online at http://www.kmishop.com/, but obviously the best thing would be to hassle the hell out of you retailer and get them to carry a better range of these products!